What does “be findable” Means?
Usually, by saying “I want to be more findable on the web” people are actually requesting technical actions that in marketing terms translate in optimizing Website SEO.
What SEO Stands for?
The meaning of SEO (search engine optimization) is the process of making changes to your website design and content in order to help it appear in the search engines. By optimizing your website for the search engines, you can increase your visibility in the organic, or un-paid, search engine results. This is happening first thanks to Keyword research process, and then into producing more content that should be optimized for related Keywords.
So, is it all about Search Engines?
When you hear the term “SEO” or “search engine optimization,” who do you think that implies you should be optimizing your site for? Well, I’ll give you a hint: it’s not search engines. In fact, great websites aren’t optimized for search engines… they’re optimized for the people using search engines. source: HubSpot
SEO Affects your Buying Cycle!
The goal of SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.
Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.
Using SEO tactics to let your content be visible, making good deals, groundbreaking products and/or services reachable. On the web, the availability “on-demand” of showing what you offer will be a game-changer.
It will also undoubtedly impact the buying cycle in a positive way when done right.
Professionals can enable you to be in the right spot at the right time!
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