What is a lead?
“A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. Leads typically hear from a business or organization after opening communication (by submitting personal information for an offer, trial, or subscription) … instead of getting a random cold call from someone who purchased their contact information.” source: HubSpot
What is lead generation?
Lead generation is the activity of attracting and converting users and prospects into someone who has a higher interest in your company’s product or service.
The Biggest Challenge is Quality!
The MarketingSherpa 2012 Lead Generation Benchmark Report explains that Generating high-quality leads is the major challenge (71% of respondents) that businesses face during the lead generation process. Quality is the turn-key factor when comes to generating leads!
High Quality leads vs Low Quality leads
How do I value the quality of my leads?
The capabilities to define the quality of your leads are directly proportional to the quantity of information you’re able to collect. Lead Quality defines how much someone is likely to become a customer. You’ll need to collect enough information to gauge whether someone has a true, valid interest in your product or service. To qualify your leads must be one of the things to aim for during lead generation processes.
Unfortunately to get a bad fit leads it’s easier than expected and here is a very good point on which professionals can save you from wasting time and budget!
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