I want an advanced LinkedIn strategy for my B2B business

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Should you be on LinkedIn?

LinkedIn is the most important social network to reach out to buyers and connect with professionals and thus one of the major platforms in B2B social media. The network allows you to build relationships, generate leads, gain insights, conduct market research, and improve awareness and reputation.

  • 80% of B2B social media leads come from LinkedIn
  • 94% of B2B marketers use LinkedIn to distribute content
  • 46% percent of social media traffic coming to B2B company sites is from LinkedIn
  • Fully 79% of B2B Marketers say LinkedIn is an effective source for generating leads

Common LinkedIn mistakes

Being on LinkedIn does not assure you will get leads, not by the fact of being on the platform. B2B businesses sometimes underestimate the logic behind a good and advantageous usage of this social media.

Have a look at some of the most common mistakes B2B businesses do and struggle to fix by themselves. Are you doing these?

  • Strait to sales communication

This is the easiest error to commit, arising thanks to the general and uncontrollable desire of producing leads. Trying to introduce their business to the audience and open the door for collaboration they, unfortunately, obtain the opposite effect. Although they are written in a respectful tone, these are inappropriate messages to send when the audience isn’t sales-ready.

  • Deliver to the wrong people

When it comes to LinkedIn lead generation B2B companies are often reaching out to the wrong people. They press the send button without giving much thought to who they are targeting, thinking that the LinkedIn algorithm will do the rest for them. We strongly suggest you create a specific prospect profile to target and get helped by Ads professionals to find your ideal audience and speak directly about their needs, problems, and solutions.

Hit the bullseye!

If you want to hit the bullseye, you first have to aim in the general direction of the dartboard. If you’re a B2B business willing to do paid advertising, LinkedIn is your dartboard. Between all the professionals that are on LinkedIn certain demographic of these people create your bullseye.

LinkedIn Ads Specialist can help you understanding and gain all the assets you need to reach these targets!

LinkedIn Strategy and Advertising

Streamline your Social Selling path through the most effective targeting “weapons”

While Twitter, Facebook, and Instagram are valuable tools to learn more about your prospect’s interests and personality, warm them up before you reach out, and build your subject matter expertise, LinkedIn is typically the only platform that directly leads to new business. Social selling on LinkedIn refers to using LinkedIn to find, connect, and build relationships with leads and prospects to drive sales.

Enhance your Social Selling effectiveness using Linkedin Advertising, to reach out to the right audience and move them forward through the funnel.

Why LinkedIn Advertising:

  • Advanced targeting criteria
  • Professional context
  • Trusted platform
  • Quality Ad placement

Advanced targeting strategies

Have a look at the advanced targeting strategies you can put in action to take your LinkedIn advertising to the next level.

There are two main groups of way to target on LinkedIn:

  • Targeting by audience attributes
  • Targeting an audience of members you already know


Targeting by audience attributes

The use of this strategy is more appropriate for those businesses that do not have a well-developed database, you might have just started your business or maybe you just want to reach a different target market that your company hasn’t reached yet. If that’s the case, this is your go-to strategy!

Define with precision your audience using attributes such as Job Titles, Company industry, and many others!

Linkedin audience attributes

Targeting an audience of members you already know

This type of targeting is called Matched Audience, the program gives advertisers a set of targeting tools that allow them to better reach members of the platform using their own data.

This feature provides new ways to improve targeting on LinkedIn ads:

  • Website Retargeting (create an audience from some or all of your previous website visitors.)
  • Email Contact Targeting (upload a list of individual email addresses.)
  • Account Targeting (upload a list of company names to define a new audience)
  • Lookalike Audience


Lookalike Audience

Lookalike audiences are the way to “let the platform work for you”, basically uploading a list of contacts (seed) the platform itself will find analogous prospects and create a “seed-similar audience”. 

You may have heard this term speaking of advertising, in fact, lookalikes are not new. Facebook, Twitter, and others offer this option to advertiser, what’s different on LinkedIn then?

LinkedIn offers the game-changer capability to create Account-based lookalike, upload a list of companies that are within your ideal target, LinkedIn will find the most active similar companies to the ones you uploaded.

The LinkedIn cost

LinkedIn is one of the most important and versatile channels. Use it to enhance your company image, audience engagement, and lead generation, among other B2B marketing goals. Just be aware that the LinkedIn Advertising cost is high, conversion rates are higher than in other platforms and inexperience can lead to costly mistakes that bring you nowhere.

As an experienced and specialized agency in LinkedIn Advertising, we strongly suggest you get help from professionals, to reduce the risk of unwanted mistakes and raise the effectiveness of your campaigns.

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