B2B Copywriter – Verbal Designer

JOB PROFILE

The B2B Copywriter will join our Marketing and Product team and will be responsible for creating compelling technical content for the IT and Industrial sectors. In this role, s/he will handle the whole process of integrating every aspect of Content Strategy to align branding, design, usability and functionality.

DUTIES AND RESPONSIBILITIES

The ideal candidate should be a creative thinker with excellent writing and research skills, able to write and edit copy for a variety of projects (including print, web, mobile, video, and social media). S/he will work closely with the Accounts and Design teams to brainstorm ideas, create concepts, and develop messaging. Thorough research and interviews will be required to understand each client’s industry, products/services, branding, and marketing goals.  The most successful copywriter will be a quick learner with a versatile writing style.

S/he will shape holistic brands by articulating the value proposition strategy and ensuring visual and verbal design elements work together.

Among the Responsibilities:

• Understand, synthesize and release strategically a Brief
• Proven ability to teach and inspire others
• Manage the Research process
• Master Journalistic awareness for News scouting and Storytelling
• Craft Verbal identity systems (Naming, Naming architectures, Tone-of-voice, Branded language)
• Ensure consistency of brand and creativity across all digital customer touchpoints.

PERSONAL SPECIFICATIONS/SKILLS

• Highly motivated to push the potential of language as a key element of design
• A collaborative team player who enjoys working in a cross-functional team environment
• Strong presentation skills
• Good time-management skills
• Ability to multitask
• Strong interpersonal and communication skills
• Critical-thinker and problem-solver
• Excellent written, verbal, and presentation skills
• Curious and collaborative mindset
• Fluent both in Italian and English

SOFTWARES / PLATFORMS:

• MS Word – Powerpoint
• Keynote
• Slack
• Monday (not mandatory)

SUMMARY:

• Experience: 5+ years of writing experience
• Type of employment: Full time
• Place of work: Florence or Milan
• Salary level: to be defined based on experience

Apply and tell us how you can make a difference.