Website KREIN

B2B Marketing for Engineering and Industry Sector

B2B Copywriter – Verbal Designer


The B2B Copywriter will join our Marketing and Product team and will be responsible for creating compelling technical content for the IT and Industrial sectors. In this role, s/he will handle the whole process of integrating every aspect of Content Strategy to align branding, design, usability and functionality.


The ideal candidate should be a creative thinker with excellent writing and research skills, able to write and edit copy for a variety of projects (including print, web, mobile, video, and social media). S/he will work closely with the Accounts and Design teams to brainstorm ideas, create concepts, and develop messaging. Thorough research and interviews will be required to understand each client’s industry, products/services, branding, and marketing goals.  The most successful copywriter will be a quick learner with a versatile writing style.

S/he will shape holistic brands by articulating the value proposition strategy and ensuring visual and verbal design elements work together.

Among the Responsibilities:

  • Understand, synthesize and release strategically a Brief
  • Proven ability to teach and inspire others
  • Manage the Research process
  • Master Journalistic awareness for News scouting and Storytelling
  • Craft Verbal identity systems (Naming, Naming architectures, Tone-of-voice, Branded language)
  • Ensure consistency of brand and creativity across all digital customer touchpoints.


  • Highly motivated to push the potential of language as a key element of design
  • A collaborative team player who enjoys working in a cross-functional team environment
  • Strong presentation skills
  • Good time-management skills
  • Ability to multitask
  • Strong interpersonal and communication skills
  • Critical-thinker and problem-solver
  • Excellent written, verbal, and presentation skills
  • Curious and collaborative mindset
  • Fluent both in Italian and English


  • MS Word – Powerpoint
  • Keynote
  • Slack
  • Monday (not mandatory)


  • Experience: 5+ years of writing experience
  • Type of employment: Full time
  • Place of work: Florence or Milan
  • Salary level: to be defined based on experience

Apply and tell us how you can make a difference.

To apply for this job email your details to lapo.chirici@krein.it