As part of the strengthening of the Florence office, Krein is looking for a Digital Content Specialist.

JOB PROFILE:

The Digital Content Specialist will join the Krein Team. You will be responsible for creating, improving, and maintaining content to achieve both our and our client’s business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Personal Specification/Skills:

A collaborative team player who enjoys working in a cross-functional team environment
Good time-management skills
Ability to multi-task
Strong interpersonal and communication skills
Familiarity with social media: Meta – Instagram – LinkedIn
Basic Knowledge of SEO and web traffic metrics
Excellent written, verbal and presentation skills
Passionate for Copywriting and Journalism
Fluent both in Italian and English

Duties and Responsibilities:

Develop content strategy aligned with short-term and long-term marketing targets
Collaborate with marketing and design teams to plan and develop site content, style and layout
Create and publish engaging content
Manage LinkedIn – Facebook – Instagram channels
Optimize content according to SEO Strategy
Use content management systems and analytics tools to analyze website traffic and users engagement metrics
Manage content distribution to online channels and social media platforms to increase website traffic

Tools & Software:

Post-scheduler (Hootsuite or Postpickr)
Visual editing (Canva)
Chat GPT-3 and Dall-e
Newsletter Management (HubSpot preferred)
Project Management (Monday / Slack)
CMS: WordPress and Plugin SEO (Yoast preferred)