Krein analyzed the customer journey and JSB sales pipeline to develop a new inbound approach for JSB Lead generation activities.
1. CASE STUDY
Streamlined sales pipeline through inbound methodology and marketing automation.
New lead generation strategy, suited on different pre-identified customer journeys.
Krein has raised its knowledge on the Pharma sector and its sales pipeline and used this improved the effectiveness of JSB marketing activities.
Client: JSB Solutions
Date: June 20, 2020