Krein analyzed the customer journey and JSB sales pipeline to develop a new inbound approach for JSB Lead generation activities.

1. Analyze

2. Design

3. Implement


Streamlined sales pipeline through inbound methodology and marketing automation.


New lead generation strategy, suited on different pre-identified customer journeys.

3. Experience

Krein has raised its knowledge on the Pharma sector and its sales pipeline and used this improved the effectiveness of JSB marketing activities.

Project Details

Client: JSB Solutions

Date: June 20, 2020

Online: www.jsb-solutions.com/

JSB Solutions is a consulting company born in 2009 to meet the advanced needs of the pharmaceutical, biotechnology and industrial world. The team is specialized in six main areas: Pharma Consulting, Regulatory Affairs, Pharmacovigilance, CRO (Contract Research Organization), Software Solutions, Blockchain Solutions. Krein has performed an in-depth analysis of JSB market, from customer journey mapping to potential customer scouting.
Krein has then shared with JSB the possible path to increase the effectiveness of Lead Generation activities. From the content strategy to the marketing automation setup Krein has provided JSB with all the assets to be successful in the next digital campaign to attract, convert, and delight their next potential customers.

 Previous  All works Next