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CRM Strategy

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1. CRM Consulting

2. CRM implementation

3. API Integration

4. Database Optimization

5. HubSpot Setup

6. HubSpot Training


CRM strategy refers to practices that are focused on converting each prospect into a customer and retaining your customers by engaging them with personalized communication. The concept of Customer Relationship Management has helped businesses to enhance their communication with customers and achieve their goals.

An ideal B2B CRM strategy aims at reducing customer acquisition costs and increasing customer lifetime value.

Having an ideal customer relationship strategy provides amazing benefits that help increase business profitability:

  • Better efficiency in marketing
  • Effective communication with customers
  • Data-driven decision making
  • Profitable sales cycle
  • Improved accuracy in forecasting
  • Increased customer loyalty

Here at Krein we strongly believe that customer relationship management strategy isn’t one-size-fits-all, especially in the B2B market. We want to tailor the CRM strategy to fit our client and best serve their needs.

Companies in the b2b industry struggle to nurture leads, often because there is not a defined strategy that includes technology-advanced methods such as marketing automation, chatbots, and others. In companies with high-engineered products, time is a resource that is largely “wasted” around RFI/RFQ moments, due to the complexity of product and services, this left the prospecting and qualifying activities apart.

Setting a CRM strategy that makes the most of new technology nowadays is not best practice, is a necessity.

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