Signify Philips
Helping Signify (ex Philips Lighting) to reach "Top-trusted Brand" status in Italy
Signify needed a new B2B Marketing Agency partner to be assisted in the integration of sell-out enablement and user loyalty strategies. Krein was called upon to support Signify in the Brand Consolidation Phase as a “top trusted” brand by developing a Content Strategy that embedded a narrative of the company’s values.
Helping Signify (ex Philips Lighting) to reach "Top-trusted Brand" status in Italy
Krein collaborated with Signify’s divisions - Italy Trade and Italy MarCom - to devise a customized Multi-channel Strategy based on stakeholder needs, providing technical information via webinars and segmented newsletters. For the MarCom unit, Krein improved Signify’s Value Proposition, focusing on sustainability, innovation, and human-centered well-being through a targeted Content Strategy. The latter included case studies and practical examples showcasing their contribution to the energy transition, so that to significantly increasing awareness. Additionally, Krein localized global campaigns, translating headquarters’ inputs into market- ready strategies.
