Strengthening Signify’s Brand through Content Strategy and B2B Marketing
Signify needed a new B2B Marketing Agency partner to support the integration of sell-out enablement and user loyalty strategies. Krein was called upon to assist during Signify's Brand Consolidation Phase, developing a Content Strategy that embedded a compelling narrative of the company's values, reinforcing its position as a top trusted brand in the market.
Signify Italy Multi-Channel Strategy: Enhancing Awareness through Content, Webinars, and Localized Campaigns
Krein collaborated with Signify's two divisions — Italy Trade and Italy MarCom — to devise a customized Multi-channel Strategy tailored to stakeholder needs, delivering technical information through webinars and segmented newsletters.
For the MarCom unit, Krein refined Signify's Value Proposition, placing sustainability, innovation, and human-centered well-being at the core of a targeted Content Strategy. This included case studies and practical examples showcasing Signify's contribution to the energy transitio, significantly increasing brand awareness. In parallel, Krein localised global campaigns, translating headquarters' inputs into market-ready strategies aligned with the Italian landscape.
