Blog

B2B Digital Marketing

B2B Customer Experience and User Testing: An Analytical Report on Market Adoption, Design Frameworks, and Commercial ROI

Only 50% of B2B companies test user experience online. Strategic guide to CX Design: processes, ROI, and how to differentiate from competitors.

B2B Digital Marketing

B2B Corporate Culture

10 Tech Trends Reshaping B2B Business Through 2030

By 2028, AI agents will make 15% of enterprise decisions autonomously. Explore the 10 critical trends transforming B2B manufacturing, energy, and technology.

B2B Corporate Culture

B2B Digital Marketing

There’s no B2B Marketing without Digital PR & Media Relations

In B2B, trust wins. Learn how Digital PR and media relations build reputation, authority, and drive higher-quality leads.

B2B Digital Marketing

H2H (Human-to-Human)

Disconnecting to Connect: Krein 2025 Retreat – Nature, digital detox, and team bonding

Krein’s 2025 retreat on the island of Gorgona: a one-of-a-kind experience to reconnect with yourself, nature, and the team, far from devices and digital routines.

H2H (Human-to-Human)

New B2B Markets

B2B Green Marketing and energy transition: The new face of Oil & Gas

How B2B Green Marketing is reshaping the Oil & Gas industry — transforming regulatory pressure into strategic advantage through sustainability and innovation.

New B2B Markets

B2B Digital Marketing

User Experience & User Interface: How They Shape a Digital Product and a B2B Brand

How UX and UI design transform B2B digital products, allow usability, strengthen brand identity, and become strategic assets for long-term results.

B2B Digital Marketing

B2B Digital Marketing

Is That Data and its Acquisition the Main Driver of B2B Tech Marketing?

Discover why strategic data acquisition is the backbone of B2B tech marketing—driving targeting, strategy personalization, and measurable business growth.

B2B Digital Marketing

B2B Digital Marketing

What B2B decision-makers really want from LinkedIn ads (and how to deliver it)

Discover what B2B decision-makers really want from LinkedIn ads. Learn data-driven strategies to boost engagement, brand favorability, and conversions.

B2B Digital Marketing

B2B Digital Marketing

Generative engine optimization (GEO): A strategic guide for B2B companies in 2025

Learn how generative engine optimization (GEO) can help B2B companies achieve AI-driven visibility in 2025. Discover key strategies for success.

B2B Digital Marketing

B2B Content & Social Media Marketing

B2B Content Marketing in the Era of Artificial Intelligence

Discover the future of B2B Content Marketing in the AI era. Learn how strategic content creation drives success, enhances visibility, and adapts to evolving trends with expert insights.

B2B Content & Social Media Marketing

B2B Digital Marketing

Generative AI in B2B Marketing: How buyers' role change

Explore how Generative AI transforms B2B Marketing by reshaping buyer and seller roles, streamlining processes, and enhancing personalized interactions.

B2B Digital Marketing

B2B Digital Marketing

"Everything but B2B Marketing": A "Holistic" Approach to Solving Issues in B2B Companies

Marketing in the industrial B2B world often struggles to carve out a role for itself. The key is in a synergy with Sales department and breaking down the silos between the two departments.

B2B Digital Marketing

B2B Digital Marketing

"Contact, Convince, Close": The "three Cs" that are no longer enough for B2B Marketing

A cultural divide exists between B2B marketing and sales. Aligning these functions is essential for success in a digital B2B world. RevOps are a solution.

B2B Digital Marketing

B2B Digital Marketing

The Value of Data & Analytics Strategies: A Key to Success in B2B Sectors

Technological integration and data-driven strategies are a must for B2B success, driving personalized experiences, optimized production, and competitive growth.

B2B Digital Marketing

B2B Digital Marketing

B2B Marketing: Overcoming Integration Challenges in the Current “VUCA World”

Which are the most effective B2B marketing strategies in today's VUCA World? How to overcome integration challenges and enhance business synergy?

B2B Digital Marketing

B2B Content & Social Media Marketing

From industry Insider to Influential Voice with Global Reach: Krein Meets Robert Quinn

Krein met Robert Quinn, B2B Influencer in the Semiconductor Field, Speaker with Global Reach, and Top Voice in the Industry.

B2B Content & Social Media Marketing

B2B Corporate Culture

The Role of Value Proposition in B2B Contexts

Discover How B2B Marketing and Sales Are Prioritizing Value Proposition and Value-driven Strategies to Enhance Customer Experience.

B2B Corporate Culture

B2B Digital Marketing

Mapping the “MarTech World” in Industrial B2B Business

Mapping the “MarTech World” in Industrial B2B Business: Key features, Benefits and Drivers of Change.

B2B Digital Marketing

B2B Corporate Culture

From Theory to Practice: "Diversity and Inclusion" As A Strategic Bridge Between Ethics and Business

"Diversity and Inclusion" Has Been Part of Corporate Strategy Agendas for Years. Our Article Explores Some Data and Insights.

B2B Corporate Culture

H2H (Human-to-Human)

Krein’s 1st Annual Retreat in Ivrea and Surroundings: In Pursuit of Harmony Between Work, Humanity, Art, Technology and Beauty

Krein's 1st Annual Retreat in Ivrea Focused on Team Cohesion, Innovation, and Learning.

H2H (Human-to-Human)

B2B Corporate Culture

Transforming B2B with AI: Innovations and Future Strategies in Engineered Industries

In B2B, AI Offers Enormous Transformative Potential: From Streamlining Workflows to Strengthening Productivity Assets.

B2B Corporate Culture

B2B Insights: Interview

Krein Meets Ryan Freed: A Journey Through the Empowerment of Young Tech Startups with Impactful Endeavors

Ryan Freed, Co-founder of "GoodSide", Shared With Us Insights Into Sustainable B2B Startups and Strategies for Their Growth

B2B Insights: Interview

H2H (Human-to-Human)

The Human-centric Approach in B2B Marketing for Engineered Companies. Why Is "Technical and Functional" Communication No Longer Enough?

B2B Marketing Has Undergone a Transformation in Recent Years with The Introduction of a "Human-centric" Approach

H2H (Human-to-Human)

B2B Content & Social Media Marketing

Microblogging and Community: Techniques of Influencer and B2B Content Marketing

Microblogging Can Streamline B2B Communication. The Article Explores its Potential in B2B Content Marketing for Influencers and Strategists.

B2B Content & Social Media Marketing

B2B Corporate Culture

Communicating the Sustainable Transition of Industrial B2B Companies

B2B Companies Embracing Sustainable Transition Face the Task of Effectively Communicating their Sustainability Efforts. Their Websites are Crucial in This Strategy.

B2B Corporate Culture

H2H (Human-to-Human)

A Team Building Experience Focused on Well-being and Connection Through Holistic Practices

HolistiKrein: A Team Building Experience Focused on Well-being and Connection Through Holistic Practices.

H2H (Human-to-Human)

B2B Content & Social Media Marketing

"Nurturing connections": Maximizing Digital Touchpoints Between B2B companies, Clients, and Stakeholders in the Industrial Sector

B2B Companies Are Asked to Maximize Digital Touchpoints Too. How? Leveraging Content Marketing to Achieve Lasting Customer Relationships and Sales Growth.

B2B Content & Social Media Marketing

MarTech Stack

Integrating a HubSpot CRM. Why Is It Important in a B2B Sales Strategy?

HubSpot CRM is a Modular Solution that Enable Collaboration Across Marketing, Sales, and Operations.

MarTech Stack

B2B Insights: Interview

The Future of Aerospace Lies in Design-based Innovation. A Second Interview with Francesca Parotti

Four Years After the Last Touch, Krein Reconnects with Francesca Parotti, an Aerospace Design Expert, Exploring Design Applications for Aerospace.

B2B Insights: Interview

New B2B Markets

Investing in the Midwest: New Growth Opportunities for Manufacturing Companies and Not Only

The Rust Belt States, Now Beckon Tech-focused Companies. Investing in the Midwest Can Boost Your Global Expansions.

New B2B Markets

B2B Digital Marketing

Customer Experience: What Is It and How Can It Benefit Your Business?

Customer Experience (CX) Prioritizes Human Interactions Providing an Unbiased Market View for the Best Adaptive Strategies.

B2B Digital Marketing