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Krein News - All About Our B2B Marketing
Discover what's happening around a B2B Digital Company.
Digital News
From Lobster to Liability: What Moltbot Reveals About the Agentic AI Risk Facing Every B2B Organization
Clawdbot, Moltbot, OpenClaw: three names, one security crisis. What the most viral AI agent of 2026 reveals about B2B enterprise agentic AI risk.
February 27, 2026
B2B News
The Palantír Dilemma: The Thin Line Between Data Intelligence and Ethical Risk
Is your AI a bridge or a weapon? Explore how Palantir, Whoop, and Revoice reveal the $10B trust divide reshaping B2B strategy in 2026's intelligent age.
February 12, 2026
Krein News
Krein Achieves Innovative SME Status
Krein obtains Innovative SME recognition for its advanced B2B solutions in mapping and predicting supplier and customer onboarding patterns.
January 28, 2026
Krein News
Krein Selected Among 20 Top Companies to Attend High-level Luxembourg Event in Milan
Krein was selected among Milan's top 20 business organizations for an exclusive reception with Luxembourg's Vice PM Xavier Bettel.
November 27, 2025
B2B News
Top B2B SaaS Companies 2025: Rankings, Trends, and Winning Strategies
Discover 2025’s top B2B SaaS companies, essential trends, and actionable strategies for founders, investors, and enterprise buyers
June 25, 2025
Krein News
Highlights from Lapo Chirici’s Interview with Panorama, about Krein’s Role in Digitalizing B2B Companies and SMEs
Read the interview with Lapo Chirici in Osservatorio sul Merito: B2B marketing and AI-powered innovation are driving the digital transformation of Italian SMEs.
June 21, 2025
Krein News
Davide Toschi, CEO of Arox and Krein Partner, Shares Its Story on Stories of Success by Il Sole 24 Ore
AX-E0, the innovative microcontroller by Italian startup Arox (a Krein partner). CEO Davide Toschi shares the story with Il Sole 24 Ore
May 27, 2025
B2B News
2025 Update: How B2B and B2C Marketing Strategies Converge
Explore how B2B and B2C marketing are merging with human-centric digital tactics reshaping long-term engagement and customer experience.
May 26, 2025
B2B News
B2B Marketing Needs a Strategic Reset: From Short-term Tactics to Brand Building
B2B marketers must move beyond short-term tactics. Discover how brand storytelling and long-term strategies unlock sustainable business growth
May 2, 2025
B2B News
It’s Time to Humanize Your B2B Brand: Why Emotion Drives Results
B2B Branding Must Go Beyond Logic. Discover How Emotion Drives Connection, Trust, and Growth in Your B2B Marketing Strategy
May 1, 2025
B2B News
Making Sense of B2B Marketing Metrics: Cutting Through the Data Noise
Too much data, not enough clarity. Discover which B2B marketing metrics truly drive performance and how to align them to every funnel stage.
March 20, 2025
B2B News
B2B Marketing KPIs: A Complete Guide to a Data-Driven Strategy
Discover Top B2B Marketing KPIs: Lead Generation, ROI, Engagement & Customer Experience.
March 10, 2025
Krein News
Krein Ranked 19th Among the Most Innovative Companies in Italy!
Krein is among Italy’s top innovators, ranked 19th in the 2025 Innovation Leaders list for its impact on digital transformation in B2B.
February 17, 2025
Digital News
Generative AI App Spending Hits $1.1 Billion in 2024: What It Means for B2B Marketing
Generative AI app spending hit $1.1 billion in 2024. Discover what this AI-driven shift means for B2B marketing, digital strategy, and brand visibility.
February 11, 2025
B2B News
63% of B2B Tech Buyers Trust Social Video Content from Industry Experts for Purchasing Decisions
Discover why social video is the most trusted format in B2B influencer marketing, shaping decisions for tech buyers across the US, UK, and India.
February 5, 2025
B2B News
The State of Website Privacy (and Why It Matters for B2B Companies)
Learn how B2B companies can navigate privacy compliance challenges, avoid penalties, and protect consumer trust with expert strategies and tools.
January 25, 2025
B2B News
The 9 B2B Marketing Trends that Will Shape 2025
Explore the top 9 B2B marketing trends for 2025. From AI marketing and human-centric content to community growth and video, discover strategies to innovate.
January 16, 2025
CX News
B2B Customer Journey: Designing the perfect Customer Journey Map
Learn how to design an effective B2B Customer Journey Map to improve B2B Customer Experience and boost your digital strategy.
December 13, 2024
B2B News
How AI Transforms B2B Sales: Lead Generation and Digital Success
Discover how AI drives B2B sales success with automated lead generation and targeted digital strategies for higher conversions and customer retention.
November 26, 2024
B2B News
B2B Branding: Addressing Internal Resistance and Unlocking Missed Opportunities
Discover why branding in B2B still faces resistance and learn actionable strategies to overcome pushbacks.
October 30, 2024
CX News
Steering Through the New B2B Buyer Journey Landscape: How to Embrace the Change
The new B2B buyer's journey: shifting from traditional sales and informational interactions to a holistic, content-driven approach.
October 16, 2024
B2B News
Effective B2B 2025 Influencer Marketing Strategies
In the dynamic world of marketing, B2B influencer strategies are increasingly gaining traction, moving beyond their traditional roots in B2C brands
October 11, 2024
B2B News
B2B Marketers Accelerate the Adoption of AI in Production Processes (Forrester)
AI and ML are transforming B2B Marketing with applications in automation, segmentation, and content creation, boosting efficiency and personalization.
September 24, 2024
B2B News
Elevating B2B Marketing with LinkedIn and OOH
LinkedIn is crucial for B2B marketing. OOH, including DOOH, boosts brand awareness and engages key decision-makers, enhancing sales strategies.
September 20, 2024
B2B News
Reviving ABM: Smart Strategies for B2B Marketers
Struggling with ABM? Learn how B2B Marketers can fix ABM strategy by focusing on fundamentals, aligning processes, and leveraging the right tools for long-term success.
September 11, 2024
B2B News
6sense Named a Top Contender in B2B Revenue Marketing Platforms
6sense has been proclaimed the leader in B2B revenue marketing platforms by Forrester Research Inc. Its Revenue AI™ is adopted by B2B leaders such as Nvidia, Cisco, and Reltio.
September 4, 2024
Krein News
The Power of Augmented Reality: Krein Meets eSimple
Krein recently met eSimple, a leading digital agency specializing in AR, VR, mobile apps, and digital transformation, collaborating with top global brands.
August 29, 2024
CX News
B2B Customers Demand Top-Notch Digital Experience (Sana Commerce Report)
B2B buyers prioritize online shopping, with 74% willing to switch suppliers for a better experience, says Sana Commerce's 2024 report. Enhance your e-commerce now.
August 28, 2024
Digital News
Google U-Turn on Third-Party Cookies: A Win for B2B Marketers
Google delays third-party cookie phase-out, giving B2B marketers time to adapt. Diversify data strategies now to stay ahead of privacy trends and regulations.
August 23, 2024
B2B News
B2B Marketers Gear Up for the Future!
LinkedIn's 2024 B2B Marketing Benchmark shows future teams need strategic thinkers, tech geeks, creative mavericks, content strategists, and generative AI to stay ahead.
August 20, 2024
Krein News
Tech Revolution: Krein Meets Amir Ati and His Project “Morning Tech”
Krein meets Morning Tech and its Founder Amir Ati
July 20, 2024
Krein News
Riot Design Officially Joins Krein!
Riot Design, Tuscany-based web/tech firm renowned for winning numerous awards will be part of Krein from today onwards.
April 30, 2024
Krein News
Krein Achieves ISO 9001 and AS/EN 9100 Certifications!
Krein has been found compliant to the Quality Management System standards: EN9100:2018 and AS/EN 9001:2015
April 22, 2024
Krein News
Krein Awarded "Excellence of the Year" in Innovation and Leadership at Le Fonti Awards
Krein Awarded Excellence at Le Fonti Awards!
January 6, 2024
Digital News
They "Just Did It"
September 19, 2022
Digital News
A Very Special Number
July 4, 2022
Digital News
B-2-Billions: Salesforce Buys Slack for $ 27.7 bln
June 6, 2022
B2B News
Empathy Beyond Tools: The “Solo-Worker” Dilemma
March 24, 2022
Digital News
Educational VR
January 7, 2021
UX/UI news
The Illusion - Anything is Accessible
October 11, 2020
B2B News
Go-to-Market Strategy - Amazon
March 3, 2020
Digital News
2019 for Krein
December 23, 2019
Digital News
Krein At IWAMA 2019 in Plymouth, UK.
November 30, 2019
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