Krein News - All About Our B2B Marketing

Krein and its CEO Lapo Chirici have been named Most Influential CEO 2026 for Industrial B2B Transformation in Italy by CEO Monthly.

Krein is proud to be recognized in the Clutch 100 Fastest-Growing Companies list for 2026.

BNY Mellon is managing 140 AI agents like human employees. Zuckerberg is building a CEO agent. What does this mean for B2B teams? A practical guide to integrating digital employees.

OpenAI just closed the largest private funding round in tech history. Here are three B2B lessons every business leader should take from this $110 billion moment.

Clawdbot, Moltbot, OpenClaw: three names, one security crisis. What the most viral AI agent of 2026 reveals about B2B enterprise agentic AI risk.

Is your AI a bridge or a weapon? Explore how Palantir, Whoop, and Revoice reveal the $10B trust divide reshaping B2B strategy in 2026's intelligent age.

Krein obtains Innovative SME recognition for its advanced B2B solutions in mapping and predicting supplier and customer onboarding patterns.

Krein was selected among Milan's top 20 business organizations for an exclusive reception with Luxembourg's Vice PM Xavier Bettel.

Discover 2025’s top B2B SaaS companies, essential trends, and actionable strategies for founders, investors, and enterprise buyers

Read the interview with Lapo Chirici in Osservatorio sul Merito: B2B marketing and AI-powered innovation are driving the digital transformation of Italian SMEs.

AX-E0, the innovative microcontroller by Italian startup Arox (a Krein partner). CEO Davide Toschi shares the story with Il Sole 24 Ore

Explore how B2B and B2C marketing are merging with human-centric digital tactics reshaping long-term engagement and customer experience.

B2B marketers must move beyond short-term tactics. Discover how brand storytelling and long-term strategies unlock sustainable business growth

B2B Branding Must Go Beyond Logic. Discover How Emotion Drives Connection, Trust, and Growth in Your B2B Marketing Strategy

Too much data, not enough clarity. Discover which B2B marketing metrics truly drive performance and how to align them to every funnel stage.

Discover Top B2B Marketing KPIs: Lead Generation, ROI, Engagement & Customer Experience.

Krein is among Italy’s top innovators, ranked 19th in the 2025 Innovation Leaders list for its impact on digital transformation in B2B.

Generative AI app spending hit $1.1 billion in 2024. Discover what this AI-driven shift means for B2B marketing, digital strategy, and brand visibility.

Discover why social video is the most trusted format in B2B influencer marketing, shaping decisions for tech buyers across the US, UK, and India.

Learn how B2B companies can navigate privacy compliance challenges, avoid penalties, and protect consumer trust with expert strategies and tools.

Explore the top 9 B2B marketing trends for 2025. From AI marketing and human-centric content to community growth and video, discover strategies to innovate.

Learn how to design an effective B2B Customer Journey Map to improve B2B Customer Experience and boost your digital strategy.

Discover how AI drives B2B sales success with automated lead generation and targeted digital strategies for higher conversions and customer retention.

Discover why branding in B2B still faces resistance and learn actionable strategies to overcome pushbacks.

The new B2B buyer's journey: shifting from traditional sales and informational interactions to a holistic, content-driven approach.

In the dynamic world of marketing, B2B influencer strategies are increasingly gaining traction, moving beyond their traditional roots in B2C brands

AI and ML are transforming B2B Marketing with applications in automation, segmentation, and content creation, boosting efficiency and personalization.

LinkedIn is crucial for B2B marketing. OOH, including DOOH, boosts brand awareness and engages key decision-makers, enhancing sales strategies.

Struggling with ABM? Learn how B2B Marketers can fix ABM strategy by focusing on fundamentals, aligning processes, and leveraging the right tools for long-term success.

6sense has been proclaimed the leader in B2B revenue marketing platforms by Forrester Research Inc. Its Revenue AI™ is adopted by B2B leaders such as Nvidia, Cisco, and Reltio.

Krein recently met eSimple, a leading digital agency specializing in AR, VR, mobile apps, and digital transformation, collaborating with top global brands.

B2B buyers prioritize online shopping, with 74% willing to switch suppliers for a better experience, says Sana Commerce's 2024 report. Enhance your e-commerce now.

Google delays third-party cookie phase-out, giving B2B marketers time to adapt. Diversify data strategies now to stay ahead of privacy trends and regulations.

LinkedIn's 2024 B2B Marketing Benchmark shows future teams need strategic thinkers, tech geeks, creative mavericks, content strategists, and generative AI to stay ahead.

Krein meets Morning Tech and its Founder Amir Ati

Riot Design, Tuscany-based web/tech firm renowned for winning numerous awards will be part of Krein from today onwards.

Krein has been found compliant to the Quality Management System standards: EN9100:2018 and AS/EN 9001:2015

Krein Awarded Excellence at Le Fonti Awards!