Krein Achieves Innovative SME Status
Milan, January 28, 2026 - Krein has reached a significant milestone. As of January 2026, the company is registered with Innovative SME status (“PMI Innovativa”).
This recognition represents a key step in the company's journey and underscores its ongoing commitment to innovation and technological development in support of B2B enterprises.
The status was achieved thanks to Krein's ability to deliver advanced services for mapping and predicting the most common patterns in B2B companies' processes for onboarding new suppliers and customers.
This distinctive capability positions Krein uniquely within the landscape of digital agencies and B2B consulting companies.
Innovative SME: What Does It Mean?
Introduced in 2015 under Article 4 of Legislative Decree 3/2015, following the regulatory framework for innovative startups, Innovative SMEs represent a vital segment of companies contributing to the country's innovation-driven development.
They constitute the second evolutionary stage of mature innovative startups ready for consolidated growth.
Achieving Innovative SME status was made possible by meeting the main requirements established by the regulations, including:
- Continuous investments in Research and Development. Krein consistently dedicates resources and expertise to research activities aimed at improving its services and experimenting with innovative technologies.
- Highly qualified personnel. A significant portion of the team consists of professionals holding advanced degrees and PhDs, contributing to the elevation of the technical and scientific level of the company's activities.
Krein's Vision: The New Status, The Future
Founded to generate value between and within B2B companies through a holistic vision that recognizes the key role of Products, People, and Technologies, Krein has achieved this objective through consistent attention to Research and Development over the years, as well as increasingly close collaboration with Universities, Research Centers, and Innovation Hubs.
This is not the first time Krein's commitment to innovation has been officially recognized. In 2025, the company was included in the prestigious ranking of "Leader dell’Innovazione" compiled by Statista and Corriere della Sera, placing 19th out of 130 italian companies, ahead of major market players.
With this recognition, Krein is positioned for continued growth and the future development of cutting-edge MarTech solutions that help drive the progress of B2B industries in Italy and abroad.
Sincere thanks to everyone who made this milestone possible: our team, our clients, and our partners!
Krein in Numbers
- 200+ clients B2B served
- 30+ people across Design / Marketing / Digital Technologies
- 4 offices in Italy
- 14+ B2B highly engineered sectors covered
- 3 proprietary AI products 5
- Already 19/130 most innovative company in Italy in the 2025 Corriere della Sera and Statista ranking
- 90% client retention
For B2B clients:
- +75% Engagement Rate raised in their first 3 months
- +47% RFQ per quarter with B2B services
- -45% customer acquisition costs
- +300% online visibility
- +25% customer conversion
- + 30% acceleration of digital processes
- +70% lead qualification