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Krein's CEO Lapo Chirici named Most Influential CEO 2026 for Industrial B2B Transformation in Italy by CEO Monthly.

Krein and its CEO Lapo Chirici have been named Most Influential CEO 2026 for Industrial B2B Transformation in Italy by CEO Monthly.
April 7, 2026
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Krein is the first 100% B2B Digital company in Italy. The company offers a new approach on Digital Marketing consultancy for B2B industries.

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Krein is Italy’s first 100% B2B digital company, specializing in Strategic Technical Marketing. Krein aims at redefining consultancy in the digital realm for B2B industries, leveraging advanced MarTech tools and targeted B2B marketing strategies.



The company's mission is to enhance the growth and value proposition of B2B companies through innovative Go-to-Market strategies and cutting-edge technologies. With a data-driven and results-oriented approach, Krein brings 20 years of experience in delivering fully customized digital and comprehensive marketing solutions to a variety of highly-engineered ecosystems, fostering synergy within B2B vertical sectors.



Krein's services mainly include Customer Experience, B2B Digital Advisory, Digital Product & UX/UI Design, Demand Generation & Account-based Marketing, Business Intelligence & Analytics and AI Product Design. Krein’s expertise spans across industries such as IT, Industry 4.0, Fintech, Green & Renewables, Mechanical Engineering, Aerospace, Power Generation, and more.