![](https://cdn.prod.website-files.com/65c3be6d4c7125c2802bba8b/65e5a191b828d28c4e19b75f_Team.webp)
Researchers, Synthesizers, Innovators. With a 100% B2B DNA
Our Company
We believe in passionate people, no matter their grades or years of experience
Krein was born in Florence with the mission to revolutionize Marketing & MarTech consulting in the Italian and global industrial B2B sectors. Our interdisciplinary team is made of Strategists, Designers, Analysts, and Researchers driven by business acumen and a genuine passion for technology.
Our different backgrounds allow us to bridge various perspectives daily, generating innovative ideas to navigate the intricacies of highly-engineered ecosystems.
The Team
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f17a4c5330efdcf5176b_655cb5e0ed349ac92893e378_Lapo.webp)
Lapo Chirici
CEO & Co-Founder
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f17a7a231d87e65b2306_6564b0593ac42ade4d48b68a_Jacopo_.webp)
Jacopo Chirici
CXO & Co-Founder
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65cf316dd26fe629004944fc_carmelo-trusso.webp)
Carmelo Trusso
Co-Founder & Partner
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f17a7417c8e8f6ae4fe9_655cb633d803d770b7cbd401_Francesco%2520P.webp)
Francesco Perrotta
Project Director & Partner
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65f17f209b612f788de0be6b_Francesco%20D.webp)
Francesco Danti
Co-Founder and Partner
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f17b46692d39c005c439_6564b2cd7475cc8dcfaf9383_Ouafae.webp)
Ouafae Lahmar
Administration, Finance & QA/QC
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65cf315ee31ac1bdcc8b1147_gianver-zacarias.webp)
Gian Ver Zacarias
HR & Talent Acquisition Manager
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f17a35382393e377b74a_6564b0fd240e04ca0764ba29_Michele.webp)
Michele Carnicella
Key Account & Growth Manager
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f179f118fa8c2dce4281_6564b2437a46e5b1ab4b0b01_Chiara%2520G.webp)
Chiara Gelli
UX/UI & Content Specialist
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f17b2899c8873f307269_6564b1f291edfb6098eabf97_Naomi.webp)
Naomi Criscuolo
UI Product Design Specialist
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f179b4d3660015fb4d25_6564b216f50256aabc80843d_Chiara%2520S.webp)
Chiara Scattolini
Visual Design Specialist
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f17a7023d6938583b2ec_6564b287bf094e3fd2bca87b_Lorenzo.webp)
Lorenzo Travelli
Content Specialist
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f17a8a42023d2fdfe6d6_6564b2a3bb0a8448b9b51d82_Martina.webp)
Martina Chiti
Content Research Specialist
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f17b325d48797719133f_6564b2690bb63859888e8609_Stefania.webp)
Stefania Re
Digital Project Specialist
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f17a296d16fa2537493a_6564b1c869b9435405c3b346_Irene.webp)
Irene Acanfora
Jr Project Coordinator & UX Developer
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f1796e827705c0e8b684_6564b2f2e7b145ee94c2aff1_Flavia.webp)
Flavia Carrara
Strategy Design Specialist
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65cf37b59b8985b931b2926c_1687335201804_page-0001%201.webp)
Edoardo Faravelli
Senior Motion Designer
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65cf37ae9a5d23a473899818_IMG_E3513%202.webp)
Samuele Sanesi
COMMs & ADV Specialist
![Team Krein](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65cf37a4b9eb94ca16b2aef1_image%207.webp)
Adele Baronti
Brand Strategy Intern
People
Scientific Advisory Board
Krein's foundation lies in research. To distill complexity into digestive content, we lean on our Scientific Advisory Board. Comprising PhDs, Researchers, and Engineers, each with their vertical expertise in Krein's operational sectors.
![SCIENTIFIC ADVISORY BOARD](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f603a14617f43e31f3b8_6564b830c3e036ac25974fc6_Sara_Caramaschi.webp)
Sara Caramaschi
PhD Visual Studies & Urban Planning / Architectural Science
![SCIENTIFIC ADVISORY BOARD](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f6039fe0c7ba94674463_6564b78c13704efff0d12799_Quan_Yu.webp)
Quan Yu
PhD Machine Vision / Computational Intelligence
![SCIENTIFIC ADVISORY BOARD](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f603ab768c8e0224fc6a_6564b6ae2a678c9eb33489b6_Yi-Wang-BN.webp)
Prof. Yi Wang
PhD, Business School, University Of Bedfordshire, Uk
![SCIENTIFIC ADVISORY BOARD](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f603325d4879771b0aef_6564b85c229181f104652012_Ilja%25CC%2580_Barsanti.webp)
Iljà Barsanti
PhD Applied Statistics / Data Mining / Data Discovery
![SCIENTIFIC ADVISORY BOARD](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f603b1ee167e7b679e78_6564b708b0e29d547c0d2c8f_Francesca%2520Pariotti.webp)
Francesca Parotti
PhD Materials’ Science And Technology / Civil Engineer
![SCIENTIFIC ADVISORY BOARD](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f60210c37c7ac37de734_6564b7afec4a8fb9c8565f88_Andrea__Ferracani.webp)
Andrea Ferracani
PhD Machine Learning / NLP / Collective Intelligence
![SCIENTIFIC ADVISORY BOARD](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f60200925512c2c40f32_6564b672d56a2eb2941acd52_Kesheng-Wang-BN-2.webp)
Prof. Kesheng Wang
PhD, Academician of NTVA, NTNU, Norway
![SCIENTIFIC ADVISORY BOARD](https://cdn.prod.website-files.com/65c502060e91dfe58f982ee1/65c9f6025ae28f2bfd545458_6564b807576650f8f6fd78c8_Papy-M-Zefaniya.webp)
Papy M. Zefaniya
Oil And Gas Process Engineer / Physicist / Teacher