About Krein

Krein is an innovation-driven digital company specialized in creating distinctive B2B solutions tailored to modern business challenges. Combining robust experience with a fresh approach, Krein supports companies in developing impactful strategies through Design, Technology, and effective Digital Marketing.

Krein was born in Florence with the mission to revolutionize Marketing & MarTech consulting in the Italian and global industrial B2B sectors. We believe in passionate people, no matter their grades or years of experience.

Our interdisciplinary team is made of Strategists, Designers, Analysts, and Researchers driven by business acumen and a genuine passion for technology. Our different backgrounds allow us to bridge various perspectives daily, generating innovative ideas to navigate the intricacies of highly-engineered ecosystems.

where we are

Growing fast

Building on this collaborative mindset, we partner closely with our clients to translate complexity into clarity, aligning marketing, technology, and sales around measurable growth. By combining strategic vision with hands-on execution, we help industrial B2B companies design scalable MarTech architectures, activate data-driven decision making, and create meaningful connections across the entire customer journey.

pillars

What Guides Us

Our work is grounded in four essential principles: Cohesion in the way we build ethical, human connections; Agility in how we navigate B2B complexity; Progress in turning research and AI into real competitive power; and Pureness in expressing complex technologies through clear, authentic value.

Cohesion

Building ethical H2H connections and transparent partnerships.

Agility

Navigating B2B complexity with fluid, strategy-led processes.

Progress

Transforming scientific research and AI into competitive assets.

Pureness

Distilling technical complexity into authentic value propositions.

Meet the team

We are an interdisciplinary group of strategists, designers, analysts, and researchers united by curiosity, business mindset, and a shared passion for technology. Different backgrounds, one direction: turning complexity into clarity and ideas into measurable impact.

Lapo Chirici

CEO & Co-Founder

Jacopo Chirici

CXO & Co-Founder

Carmelo Trusso

Co-Founder & Partner

Francesco Perrotta

Project Director & Partner

Francesco Danti

Co-Founder and Partner

Niccolò Fulignati

Art Director & Partner

Paolo Marchetti

CTO & Partner

Ouafae Lahmar

Administration, Finance & QA/QC

Lorenzo Severi

Operations Specialist, Administration

Chiara Gelli

UX/UI & Content Specialist

Naomi Criscuolo

UI Product Design Specialist

Chiara Scattolini

Visual Design Specialist

Lorenzo Travelli

Content Specialist

Edoardo Faravelli

Senior Motion Designer

Samuele Sanesi

COMMs & ADV Specialist

Adele Baronti

Brand Strategy Intern

scientific advisory board

Krein's foundation lies in research. To distill complexity into digestive content, we lean on our Scientific Advisory Board. Comprising PhDs, Researchers, and Engineers, each with their vertical expertise in Krein's operational sectors.

Sara Caramaschi

PhD Visual Studies & Urban Planning / Architectural Science

Quan Yu

PhD Machine Vision / Computational Intelligence

Prof. Yi Wang

PhD, Business School, University Of Bedfordshire, Uk

Iljà Barsanti

PhD Applied Statistics / Data Mining / Data Discovery

Francesca Parotti

PhD Materials’ Science And Technology / Civil Engineer

Andrea Ferracani

PhD Machine Learning / NLP / Collective Intelligence

Prof. Kesheng Wang

PhD, Academician of NTVA, NTNU, Norway

Papy M. Zefaniya

Oil And Gas Process Engineer / Physicist / Teacher