Krein Digital Company officially joins Gruppo RES
The innovative MarTech startup, founded in Florence in 2020, is now part of the Milan-based holding company active in IT solutions for banks and financial institutions. The transaction also includes the Tuscan company Riot Design.
Milan, July 31, 2026 – Krein officially joins Gruppo RES, in a move that marks a significant step in its growth path and in the development of capabilities supporting B2B companies.
Gruppo RES, active since 1987 in software development, IT services and consulting, has pursued an industrial expansion strategy since 2016 through the creation of new companies and the integration of businesses specializing in the IT and digital sectors. Today, the Group counts more than 200 people, including employees and collaborators, with headquarters in Milan and additional offices in Italy, in Brescia, Como and Cuneo, as well as in New York.
Krein’s entry fits into this context as a strategic milestone, bringing into the Group highly specialized expertise in industrial digital marketing and B2B communication.
With this transaction, Krein becomes part of a Group that aims to strengthen its presence in the digital space, now at the heart of transformation journeys for highly specialized B2B companies.
In 2025, the Italian Artificial Intelligence market reached 1.8 billion euros, growing by 50% compared to 2024, driven by custom projects in large enterprises and investments in sectors such as manufacturing, energy & utilities, banking and telco (Source: Artificial Intelligence Observatory of the Politecnico di Milano – Osservatori Digital Innovation)
In parallel, announced M&A transactions in Italy increased by 16% in volume and 21.6% in value YoY, with a strong concentration in technology and industrial manufacturing, where AI is considered a strategic transformation driver (Source: PwC)
In this context, Krein’s entry into Gruppo RES is intended to offer clients a more complete proposition, integrating software, consulting, design and marketing to respond more effectively to the rapidly evolving needs of these markets
For Krein, joining Gruppo RES is above all an opportunity for development that is fully aligned with its vision: to enhance the growth and value proposition of B2B companies through cutting-edge go-to-market strategies, marketing, development and design.
The complementarity with the skills already present within the Group will strengthen the ability to build projects that are even more complete, integrated and results-oriented. For Krein, this means being able to offer its partners an even more structured support model, thanks to a broader ecosystem of expertise, without giving up the quality of the relationship, operational care and specialization that have defined its identity over the years.
An evolution that combines growth, continuity and a shared vision.
Lapo Chirici, CEO of Krein, said:
“We are delighted to join a Group that was among the pioneers in Italy in applying IT to the banking and finance world: nearly forty years of innovation built on projects that stand the test of time. It is the same principle with which we built Krein, in different yet complementary B2B markets — energy, aerospace, deep tech and advanced manufacturing — with a team of designers, MarTech specialists and developers shaped by our clients’ standards. The complementarity of our offering will allow us to combine the Group’s technological expertise with a go-to-market capability designed specifically for industrial B2B, while preserving the specialization that has brought us this far. We are joining an already established path, with the desire to grow, learn and contribute with our value.”
Rino Adamo, CEO of Gruppo RES, said:
“With the acquisition of Krein, we are further strengthening one of the Group’s strategic areas through capabilities that complement those already present in Tech Style. Alongside Krein’s specialization in B2B communication for the industrial sector, we have Riot Design’s excellence in the design of digital experiences and web development, also recognized internationally with prestigious awards such as the Awwwards and CSS Design Awards. This operation allows us to offer clients an even more complete ecosystem of capabilities, integrating marketing, design, technology and innovation.”
About Krein
Krein is a 100% B2B digital agency specializing in industrial digital marketing. Founded in Florence in 2020, it now has three offices in Milan, Florence and Mantua. It supports industrial and technology companies — including aerospace, defense, energy, advanced manufacturing and deep tech — in brand development, UX/UI design, MarTech services and digital transformation.
Krein began as a startup and is now an innovative SME, certified to ISO 9001 and EN 9100 — the standard required of suppliers in the aerospace supply chain. In 2026, it was included in the Clutch 100, the global ranking of the 100 fastest-growing companies, and for the second consecutive year (2025 and 2026) it was named among Italy’s 130 “Innovation Leaders” by Corriere della Sera and Statista.
The group also includes Riot Design, a subsidiary dedicated to design and the production of high-impact visual content, with numerous awards in web design, including Awwwards and CSS Awards.
About Gruppo RES
Founded in 1987, Gruppo RES develops and markets software, applications, services and consulting in the IT sector. Its areas of expertise include software development, application management and digital marketing, with an approach focused on pragmatic innovation and on projects designed to reduce costs and risks. The Group has its headquarters in Milan and additional presences in Italy and abroad, supporting the European and American markets.