Meet Keye: your brand's visibility in AI answers, measured every week

Why should you check what AI says about your brand?

Because buyers increasingly start choosing a supplier from an AI assistant, and the answer can leave you out without anyone noticing. Picture the safety manager of a Tuscan factory who has to pick an environmental consultant. Instead of opening Google, she types the question into an AI assistant and within seconds gets three names, each with a one-line reason. The company that has done this work for twenty years, a few kilometers from the plant, is not on the list. The client has no idea. Neither does the company.

📌 TAKEAWAY In G2's March 2026 survey of 1,076 B2B decision makers, 51% of B2B software buyers said they start research with an AI chatbot more often than with Google.

It keeps happening. In July 2026 ChatGPT reached 9.6 million users in Italy and Gemini 9.4 million, according to Vincenzo Cosenza's AI Observatory, based on Audicom data. Part of a company's reputation is now written by models that draw on sources the company does not control and often does not know. We covered the same shift in our post on B2B buyers who ask AI first.

How does Keye measure brand visibility in AI?

Keye calculates a single share of voice from three signals: how much the brand is talked about online, how often it is searched on Google and how often AI cites it. The number that reads fastest is this one: in how many questions, out of how many, the brand gets recommended.

📌 TAKEAWAY Keye asks 4 AI assistants (Claude, Gemini, Perplexity and ChatGPT) the questions a brand's real customers ask, every week, in 5 languages: Italian, English, French, Spanish and German.

For each brand, Keye builds a set of questions organized by market, audience type, service line and buying stage. Everyone is in there: people just starting to look, people comparing alternatives, people close to a decision. Questions that leave out the company name show whether AI suggests it unprompted. Questions that include the name show what the model really knows about it.

For every question it records which models name the brand, who shows up first when the brand is missing and which questions nobody owns yet.

On the questions that include the name, it sorts the answer into four outcomes, each calling for a different fix:

• the model knows the company and describes it correctly;
• the model does not know it;
• the model makes up facts about it;
• the model confuses it with another company.

On the web, Keye sorts mentions into positive, neutral and negative, and tells you where the negative ones sit.

Where does AI get its information?

For engines that expose their sources, Keye shows you the pages an answer was based on: the brand's own site, directories, public registries, trade press, competitors' sites. It flags sources to treat with caution, such as summaries generated by other AI tools or unverified data. And it points out the brand pages that models read but never cite by name.

What do you get every week?

The analysis runs on its own every week, for all clients. Each scan ends with recommendations tied to specific questions: which topics to publish on, which external profiles to update, which answers to correct. Every reading states which model produced it and which engines did not respond. That way a change in the numbers can be told apart from a simple model switch.

For end clients there is also a Light version: a summary in three tabs (Overview, AI Visibility, Intelligence) that we share through a link, no login needed. The link has an expiry date, can be revoked whenever you want and always shows the latest scan. The summary can also be exported as a PDF.

📌 TAKEAWAY The Light version of Keye condenses the data into 3 tabs and opens with a login-free link that has an expiry date and can be revoked at any time.

Why did we build Keye?

We started from a question our clients ask us. Our CEO, Lapo Chirici, tells it like this:

"The companies we work with ask us a simple question: when a customer asks an AI who to choose, are we in the answer? With Keye, the answer becomes a number that arrives every week, along with the names of whoever is ahead of you and the pages the models draw their information from. Until now it was work we did by hand, one question at a time. In industrial B2B, buying decisions take months to mature and reputation takes years to build: knowing how a language model describes a company now matters as much as knowing how Google finds it."

Francesco Perrotta, Head of Product & Project Director, explains how we shaped the product:

"We designed Keye for people who have to make decisions fast. Every measure comes with an action, and every number says where it comes from: which model answered, which engines were missing, which figures are estimates. With the Light version, the client gets a link and finds the updated numbers there every Monday."

How do you get Keye?

Keye is available now on subscription: on its own or as part of our services, with the shareable Light version always included. Pricing and terms on request. For information and a demo, go to the Keye page; to talk to us, use the contact page. If you also want to work on sources and content, take a look at our SEO and GEO services for B2B.

FAQ

Which languages does Keye support?

The questions Keye uses to query AI exist in Italian, English, French, Spanish and German. Because they are organized by market as well as by audience type, service line and buying stage, the same brand can be measured across different markets.

How often is the data updated?

The analysis runs automatically every week for all clients. In the Light version the link always shows the latest scan and, as Francesco Perrotta says, clients find the updated numbers there every Monday. Every reading states which model produced it and which engines did not respond.

Who can open the Light version?

Anyone who receives the link from us, since it requires no login. The link has an expiry date and can be revoked at any time. The summary can also be exported as a PDF.

Can you buy Keye without our other services?

Yes. Keye is available on subscription on its own or as part of our services, and both options include the Light version. Pricing and terms on request.