A new website for Atlante Energy
New digital & Website ecosystem
Atlante commissioned Krein to create a new digital website ecosystem from scratch, which involved a website overhaul and integrating it with Atlante’s system and BI. Crafting the whole digital ecosystem required Managing and Connecting different teams for a total of 18 people.
Strategy & How
After conducting in-depth customer journey and competitive analysis, Krein developed new buyer personas, designed the website’s wireframe and UX structure, and coordinated the UI implementation with external partners; the project required managing and aligning various teams, such as Wonder Studio, a French UI boutique, and Curve Studio, a creative agency known for supporting Uber’s campaigns.
This process was followed by site development, testing, and validation.In terms of content, the website has been supplemented with a SEO & keywords analysis, a process based on copywriting supervising & improvement and the following translation in 5 languages.
Final solutions
The new digital ecosystem with the website at its center has been brought to finalization with the following:
- A map charger live integration via JSON & API;
- A QR campaign tracker with dedicated landing page and Salesforce connector;
- Salesforce & Pardot complete integration;
- Support for privacy & cookie;
- A custom platform to manage Mastercard campaigns for ADR airport.
Atlante
Atlante is a company of NHOA Group, global player in energy storage and e-mobility, which develops technologies enabling the transition towards clean energy and sustainable mobility, shaping the future of a next generation living in harmony with our planet. Atlante is developing the largest fast and ultra-fast charging network in Southern Europe, 100% enabled by renewables, energy storage and vehicle-grid-integrated (VGI). It aims to install in Italy, France, Spain and Portugal 5,000 fast and ultra-fast points of charge by 2025, and over 35,000 by 2030. Atlante stations are fully interoperable and can be accessed by virtually any e-mobility app or charging card, and by any make and model of electric vehicles.
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