A new Website for Atlante Energy

New Digital & Website Ecosystem

The Ask

Atlante asked Krein to create a New Digital Website Ecosystem from scratch, which involved a website overhaul and Atlante’s system and Business Intelligence integration. Crafting the whole Digital Ecosystem required managing and connecting different teams for a total of 18 people involved in the project.

240

Days

+20

Coordinated people taking part in the project

Companies collaborated in the creation of the digital ecosystem

Our Approach

Strategy & How

After conducting an in-depth Customer Journey and Competitive Analysis, Krein developed new Buyer Personas, designed the Website’s Wireframe and UX structure, and coordinated the UI implementation with external partners. The project required managing and aligning various teams, such as a UI boutique and a creative agency known for supporting Uber’s campaigns.

This process was followed by Website Development, testing, and validation. Content wise, the Website has been supplemented with a SEO & Keywords Analysis, a process based on copywriting supervising & improvement and the following translation in 5 languages.

The Delivery

Final solutions

The new Digital Ecosystem with the Website at its core has been brought to finalization with the following items:

A map charger live integration via JSON & API;
A QR campaign tracker with dedicated landing page and Salesforce connector;
Salesforce & Pardot complete integration;
Support for privacy & cookie;
A custom platform to manage Mastercard campaigns for ADR airport.

About

Atlante

Atlante is a company of NHOA Group, global player in energy storage and e-mobility, which develops technologies enabling the transition towards clean energy and sustainable mobility, shaping the future of a next generation living in harmony with our planet. Atlante is developing the largest fast and ultra-fast charging network in Southern Europe, 100% enabled by renewables, energy storage and vehicle-grid-integrated (VGI). It aims to install in Italy, France, Spain and Portugal 5,000 fast and ultra-fast points of charge by 2025, and over 35,000 by 2030. Atlante stations are fully interoperable and can be accessed by virtually any e-mobility app or charging card, and by any make and model of electric vehicles.

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