Energy
Frigel
Development of a new Digital Approach for Brand Awareness and Demand Generation
The ask
Bringing Frigel’s Customer Acquisition Online with Brand Awareness and Demand Generation
After decades of offline marketing only, Frigel wanted to bring a Digital Approach into its customer acquisition strategy, enhancing Brand Awareness, and establishing a Demand Generation Mechanism tailored to predefined targets.
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96
N. of SQL/quarter
+2
Closed Leads/quarter
186k
AVG Deal Amount
Our Approach
Frigel Content Strategy: Supply Chain Analysis and Audience-Focused Website Development
The strategy devised by Krein consisted of two key steps: a thorough study of the Supply Chain through its"decomposition" and the creation of ne Website Content containing valuable elements for Frigel's audience.
