A new digital approach for Frigel
Development of a new digital approach for brand awareness and demand generation
After decades of offline marketing only, Frigel sought to bring a digital approach into its customer acquisition strategy, enhancing brand awareness, and establishing a demand generation mechanism tailored to predefined targets.
Strategy & How
The strategy devised by Krein consisted of two key steps: a thorough study of the supply chain through "decomposition" and the subsequent creation of website content containing valuable elements for Frigel's audience.
Final solutions
Krein's strategy enabled the RFI-RFQ phases. The implemented lead generation mechanism resulted in attracting approximately 40-50 potential clients per month, collecting qualified leads from the oil&gas, marine, and energy sectors.
Frigel
Since 1960, manufacturers have chosen Frigel for maximum efficiency and reliability in process cooling management through Intelligent Process Cooling.
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