Energy
Frigel
Development of a new Digital Approach for Brand Awareness and Demand Generation
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The ask
Bringing Frigel’s Customer Acquisition Online with Brand Awareness and Demand Generation
After decades of offline marketing only, Frigel sought to bring a digital approach into its customer acquisition strategy, enhancing Brand Awareness and establishing a Demand Generation mechanism precisely tailored to predefined targets.
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96
N. of SQL/quarter
+2
Closed Leads/quarter
186k
AVG Deal Amount
Our Approach
Frigel Content Strategy: Supply Chain Analysis and Audience-Focused Website Development
The strategy devised by Krein consisted of two key steps: a thorough study of Frigel's Supply Chain through its systematic "decomposition", and the creation of new Website Content packed with valuable elements tailored to Frigel's target audience.
