Hexxcell Ltd.
Redesigning Hexxcell’s Website to Reflect Its High-Tech Brand Identity
Hexxcell asked Krein to support the realization of a refreshed, user-friendly, and sophisticated Brand Image, redesigning its website and incorporating modern interactions that more authentically reflected the company's high-tech soul.
Hexxcell Brand and Website Redesign: CX Discovery, Logo Development, and Corporate Video Production
Among different B2B marketing solutions, Krein carried out a CX Discovery for Hexxcell, with a focus on positioning scenario and competitors, a foundational step ahead of the design of a sophisticated, highly scalable new Logo, built on the geometric pattern developed for the entire corporate Design System.
Krein then led Hexxcell's Website redesign, incorporating new visual elements coherent with the updated brand identity. Finally, following the revised Brand Guidelines, a corporate video introducing the company was produced to complete the communication overhaul.
