A new brand image for Hexxcell
CX Analysis - Brand & UI/UX Development - Brand Guidelines & Brand Book - Motion Graphic & User Experience Video - LinkedIn Management
Hexxcell asked Krein to support the realization of a refreshed, user-friendly, and sophisticated brand image by redesigning its website, incorporating modern interactions that reflected its "high-tech soul”.
Strategy & How
Krein carried out a CX analysis of the scenario and competitors and the design of a sophisticated and highly scalable logo based on the geometric pattern created for the entire corporate design system. Subsequently, Krein focused on creating Hexxcell's website, incorporating new visual elements. Finally, following the updated brand guidelines, a corporate video introducing the company was produced.
Final solutions
Krein has delivered a completely revamped brand guideline to Hexxcell, featuring a new logo and a fresh visual identity. Currently, Krein is ongoing with the development of Hexxcell's content strategy across multiple channels, emphasizing corporate-oriented content and showcasing employees.
Hexxcell Ltd.
Hexxcell spin-off in 2013 from London’s Imperial College introducing digital twins and digital assets based on AI, big data, and predictive analysis in the management of industrial thermal systems in refineries and petrochemical plants.
