Manufacturing
Ortec Group
Development of a Digital Strategy for the Italian branch of the company.
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The ask
Driving IT Sales Growth for the Italian Branch through Digital Marketing Activations
The Italian branch of the group required the development of targeted Digital Marketing Activations across multiple sales channels, with the overarching aim of driving a measurable increase in sales of IT products and services.
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96
N. of SQL/ Quarter
45
N. of new prospects
7
N. of new clients covered
40-60k
AOV
Our Approach
Ortec Group Italy: Driving B2B Growth through Integrated Inbound and Outbound Strategy
Krein's B2B Marketing Strategy supported the Italian branch of the Ortec Group through a fully integrated inbound/outbound plan, built around a carefully curated selection of 2,500 preselected accounts.
This targeted approach ensured that every marketing activation was precisely directed towards the most relevant prospects, maximising both reach and commercial impact across the identified sales channels.
