A New Digital Ecosystem for Stopson Italiana

Website Development and Content Management with a Technical SEO strategy. Social Media Management with a specific focus on LinkedIn Campaigns.

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The Ask

Stopson Italiana was in the need to establish its Digital presence from scratch through various Digital Marketing Activations, with the aim to acquire new sales channels. The company relied on Krein for the realization of its own Digital Ecosystem: from the Website and LinkedIn Company Page to X, as well as for the development of an Email Marketing Strategy centered around monthly newsletters.

+90

N. of new prospects generated/year

+1500

MarCom channel AVG engagement rate

252

+30 multilanguage Technical Articles generated

+29%

Engagement rate Increase (YoY)

Our Approach

Strategy & How

Krein developed Stopson Italiana's Website from scratch, implementing a Technical SEO and ABM Strategy to attract potential customers seeking soundproofing services and products. Additionally, Krein devised a new content strategy for Stopson Italiana, leveraging both organic and paid approaches on LinkedIn. Moreover, Krein implemented automation for Stopson Italiana through the monthly dispatch of newsletters using Email Marketing tools like Mailchimp.

The Delivery

Final solutions

Thanks to Krein's work, in addition to create the Website with all its brand assets included, 120 Technical Keywords organically reached the top positions in the SERP, with an average of 15,000 pages viewed monthly. Moreover, an average of over 200 monthly visits from organic traffic across various industrial sectors was estimated, with a specific focus on the oil & gas industry.