Digital ecosystem for Stopson Italiana
Website development and content management with a technical SEO strategy. Social media management with a specific focus on LinkedIn campaigns.
Stopson Italiana needed to establish its business's online presence from scratch through various digital activations, aiming to acquire new sales channels. Specifically, the company relied on Krein for the realization of its own digital ecosystem: from the website and LinkedIn page to Twitter, as well as for development of an email marketing strategy centered around newsletters.
Strategy & How
Krein conducted two Design Thinking workshops with the involvement of the R&D Project Managers and the Development Team. The tech infrastructure, both hardware and software, had already been implemented upstream and included a device designed for video image acquisition, facial recognition AI software, and a variant management Plesk. The goal of the workshop strategy was to analyze the usability of the platform, both for the airport desk operator and for the final user.
Final solutions
Thanks to Krein's work, in addition to building the website with all its brand assets, 120 technical keywords organically reached the top positions in the SERP, with an average of 15,000 pages viewed monthly. Moreover, there's an average of over 200 monthly visits from organic traffic across various industrial sectors, with a specific focus on the oil & gas industry.
Stopson Italiana
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