Electronics
Welt Electronic
Development of a new Lead Generation strategy based on accountability and sector targeting
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The ask
Driving Lead Generation for Welt Electronic through Inbound and Outbound Strategies
Welt Electronic asked Krein to streamline its sales processes through both Inbound and Outbound techniques for Lead Generation. Krein devised a strategy focused on delivering valuable content to potential clients and prospects, with the goal of engaging them and, ultimately, converting them into Leads.
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450
N. of MQL generated
14%
Lead to RFQ rate
126%
Approximated RO
237%
Approximated ROAS
Our Approach
Welt Electronic B2B Strategy: Marketing Automation and Demand Intelligence for Sales Growth
The strategy involved implementing a tested B2B Marketing Automation System in collaboration with Welt Electronic’s technical department. The sales process was enhanced with a Demand Intelligence mechanism executed through Paid Ads and automated flows.
