Inbound and outbound techniques for Welt Electronic
Development of a new lead generation strategy based on account and sector targeting
Welt Electronic asked Krein to streamline its sales processes through both inbound and outbound techniques. Krein devised a strategy focused on delivering valuable content to potential clients, engaging them, and ultimately converting them into leads.
Strategy & How
The strategy involved implementing a tested marketing automation system in collaboration with Welt Electronic’s technical department. The sales process was enhanced with a demand intelligence mechanism executed through paid ads and automated flows.
Final solutions
Thanks to Krein's support, approximately 400+ leads were generated in the first two months of implementing the strategy.
Welt Electronic
Welt Electronic stands as a key player in Europe, specializing in the sale and distribution of standard and customized electronic components for the industrial and lighting sectors.
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