Lead Generation Strategy for Welt Electronic

Development of a new Lead Generation strategy based on accountability and sector targeting

The Ask

Welt Electronic asked Krein to streamline its sales processes through both Inbound and Outbound techniques for Lead Generation. Krein devised a strategy focused on delivering valuable content to potential clients and prospects, with the goal of engaging them and, ultimately, converting them into Leads.

450

N. of MQL generated

14%

Lead to RFQ rate

126%

Approximated RO

237%

Approximated ROAS

Our Approach

Strategy & How

The strategy involved implementing a tested B2B Marketing Automation System in collaboration with Welt Electronic’s technical department. The sales process was enhanced with a Demand Intelligence mechanism executed through Paid Ads and automated flows.

The Delivery

Final solutions

Thanks to Krein's support, approximately 400+ leads were generated in the first two months of implementing the strategy.

About

Welt Electronic

Welt Electronic stands as a key player in Europe, specializing in the wholesale and distribution of standard and customized electronic components for the industrial and lighting sectors.

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