About Krein

Krein is an innovation-driven digital company specialized in creating distinctive B2B solutions tailored to modern business challenges. Combining robust experience with a fresh approach, Krein supports companies in developing impactful strategies through Design, Technology, and effective Digital Marketing.

Krein was born in Florence with the mission to revolutionize B2B Marketing & MarTech consulting in the Italian and global industrial B2B sectors. We believe in passionate people, no matter their grades or years of experience.

Our interdisciplinary team is made of Strategists, Designers, Analysts, and Researchers driven by business acumen and a genuine passion for technology. Our team's diverse backgrounds fuel a constant exchange of perspectives — the foundation for the fresh, innovative thinking that complex, highly-engineered markets demand.

What move us

We translate complexity into clarity, aligning Marketing, Design, Technology, and Sales around measurable growth. By combining strategic vision with hands-on execution, we help industrial B2B companies create meaningful connections across their customer journey.

pillars

What guides us

Our work is grounded in four essential principles.

Cohesion

Building ethical H2H connections and transparent partnerships

Agility

Navigating B2B complexity with fluid, strategy-led processes

Progress

Transforming scientific research and AI into competitive assets

Pureness

Distilling technical complexity into authentic value propositions

Meet the team

We are an interdisciplinary group of Strategists, Designers, Analysts, and Researchers united by curiosity, business mindset, and a shared passion for technology. Different backgrounds, one direction: turning complexity into clarity and ideas into measurable impact.

Lapo Chirici

CEO & Co-Founder

Jacopo Chirici

CXO & Co-Founder

Carmelo Trusso

Co-Founder & Partner

Francesco Perrotta

Project Director & Partner

Francesco Danti

Co-Founder and Partner

Niccolò Fulignati

Art Director & Partner

Paolo Marchetti

CTO & Partner

Ouafae Lahmar

Administration, Finance & QA/QC

Lorenzo Severi

Operations Specialist, Administration

Chiara Gelli

UX/UI & Content Specialist

Naomi Criscuolo

UI Product Design Specialist

Chiara Scattolini

Visual Design Specialist

Lorenzo Travelli

Content Specialist

Edoardo Faravelli

Senior Motion Designer

Samuele Sanesi

Data & Analytics Specialist

Adele Baronti

Brand Strategy Specialist

SCIENTIFIC ADVISORY BOARD

Krein's foundation lies in research. To distill complexity into digestive content and effective B2B Marketing & Sales Strategy, we lean on our Scientific Advisory Board. Comprising PhDs, Researchers, and Engineers, each with their vertical expertise in Krein's operational sectors.

Sara Caramaschi

PhD Visual Studies & Urban Planning / Architectural Science

Quan Yu

PhD Machine Vision / Computational Intelligence

Prof. Yi Wang

PhD, Business School, University Of Bedfordshire, Uk

Iljà Barsanti

PhD Applied Statistics / Data Mining / Data Discovery

Francesca Parotti

PhD Materials’ Science And Technology / Civil Engineer

Andrea Ferracani

PhD Machine Learning / NLP / Collective Intelligence

Prof. Kesheng Wang

PhD, Academician of NTVA, NTNU, Norway

Papy M. Zefaniya

Oil And Gas Process Engineer / Physicist / Teacher