A new brand and website for Polaris
CX Analysis, Brand Implementation, Website Development
Polaris turned to Krein to redesign a corporate website that would properly narrate the group's transformation into a joint-stock company, and to undergo a "restyling" of the brand guidelines. One of the key priorities of the brief was to align the company's visual identity with its goal of becoming a reference point in the market from an "educational" and "informational" perspective.
Strategy & How
Krein first conducted a CX Discovery and an analysis of the competitive landscape and strategic positioning of Polaris. Based on the results, Krein aligned the company's visual identity, creating a unified and, most importantly, consistent image in line with Polaris's goals and target audience.
Final solutions
The Krein team has crafted a new visual identity and Tone of Voice for Polaris. Additionally, the new website has been designed with assets aligned to the updated brand guidelines. Particularly relevant in this regard was the creation of a new logo together with an “alphabet”: this new system draws inspiration from Morse code, aiming to mirror its communication style. The resulting brand identity now reflects Polaris' mission to intricately link technology with the human dimension.
Polaris Engineering
Polaris Engineering positions itself as a partner and consultant for the search of AI-based digital solutions, aiming to obtain competitive, lasting, and valuable advantages for its clients within several industries.
