A brand strategy for JSB Solutions
Sales Enablement through Demand Generation Digital Strategy & Renovated Verbal Design
JSB Solutions needed to share a path with a partner specialized in digital activations to increase the effectiveness of its demand generation activities. From this specific initial need, a 360-degree collaboration has developed over the various steps, in which Krein had and continues to have a crucial role in optimizing various digital assets of the company.
Strategy & How
Krein accompanied JSB Solutions on a journey of market research and exploration, developing a CX Discovery and prospecting analysis. In order to increase the effectiveness of demand generation campaigns and provide the company with all the necessary resources to successfully attract, convert, and satisfy potential customers, JSB Solutions’ sales pipeline was optimized through the inbound methodology and the use of marketing automation platforms. Furthermore, Krein worked on reviewing the visual identity of JSB Solutions, starting with the brand guidelines and then reorganizing the hierarchy of information on the company’s website. Krein also provided key support for JSB Solutions’ digital strategy, emphasizing corporate content and continuous work on brand assets.
Final solutions
The projects coordinated by Krein have led to an amplification of JSB Solutions’ brand awareness, consolidating its presence in the market with an image that reflects the company’s new identity, which has evolved from its origins. A unique aspect of this collaboration has been its concurrent alignment with the company’s evolution.
JSB
JSB Solutions is a company born in 2009 in Florence, whose mission is to meet the most advanced needs of the pharmaceutical, biotechnological, and life science world. Among their core services, there is consulting, CRO and software development.
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