A Branding Strategy for JSB Solutions

Sales Enablement through Demand Generation Digital Strategy & Renovated Verbal Design

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The Ask

JSB Solutions needed to share a growth path with a partner specialized in B2B Digital Marketing Activations to increase the effectiveness of its Demand Generation activities. From this initial need, a 360-degree collaboration has developed over various steps, in which Krein had and continues to have a crucial role. Still nowadays, Krein stands as the digital assets optimizer of the Life Science consulting company.

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26.566

Followers on LinkedIn 2022

+155

Monthly bandwidth 2022

1.1k

Impressions on LinkedIn 2022

+58

Follower on Twitter in 2022

Our Approach

Strategy & How

Krein developed for JSB Solutions a CX Discovery and Prospecting Analysis. In order to increase the effectiveness of Demand Generation campaigns and provide the company with all the necessary resources to successfully attract, convert, and satisfy potential customers, JSB Solutions’ Sales Pipeline was optimized through the Inbound Methodology of Marketing Automation platforms. Furthermore, Krein worked on reviewing the Visual Identity, starting with the Brand Guidelines and then reshaping the hierarchy of information on the company’s Website. Krein also provided key support for JSB Solutions’ Digital Strategy, emphasizing corporate content and continuous work on brand assets.

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The Delivery

Final solutions

The projects coordinated by Krein have led to an amplification of JSB Solutions’ Brand Awareness. JSB Solutions consolidated its presence in the market with an Image that reflects the company’s new Brand Identity.

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About

JSB Solutions

JSB Solutions is a company born in 2009 in Florence, whose mission is to meet the most advanced needs of the pharmaceutical, biotechnological, and life science world. Among their core services, there is consulting, CRO and software development.

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