Industrial IoT
Polaris Engineering
CX Analysis, Brand Image Implementation, Website Development
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The ask
Redesigning Polaris Corporate Website to Reflect Market Leadership and Brand Transformation
Polaris turned to Krein to redesign its Corporate Website and undergo a restyling of its Brand Guidelines, a project rooted in the need to authentically narrate the group's transformation into a joint-stock company. A key priority of the brief was to align Polaris's Visual Identity with its ambition to become the market leader from an educational and informational standpoint.
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30%
Engagement digital channels
3
Entity conveyed in a single ToV
4
Brand linked together
52
Typographic characters created
Our Approach
Polaris Engineering B2B Strategy: CX Discovery, Competitive Analysis, and Visual Identity Alignment
As part of its B2B Marketing Strategy for Polaris Engineering, Krein began with a CX Discovery and a thorough analysis of the competitive landscape and strategic positioning of the company. Building on these insights, Krein realigned Polaris' Visual Identity, creating a unified and consistent image fully coherent with the company's goals and target audience.
