Innovation & Industry 4.0
2022
/
UX/UI & Product Design
/
B2B Digital Strategy
/

A new Brand Image and Website for Polaris

CX Analysis, Brand Image Implementation, Website Development

The Ask

Polaris asked o Krein to redesign their Corporate Website that would properly narrate the group's transformation into a joint-stock company, and to undergo a "restyling" of the Brand Guidelines. One of the brief's key priorities was to align the company's Visual Identity with its goal of becoming the leader in the market from an "educational" and "informational" point of view.

30%
Engagement digital channels
3
Entity conveyed in a single ToV
4
Brand linked together
52
Typographic characters created
Our Approach

Strategy & How

As part of its B2B Marketing Strategy for Polaris Engineering, Krein first conducted a CX Discovery as well as an analysis of the competitive landscape and strategic positioning of Polaris. Based on the results, Krein aligned the company's Visual Identity, creating a unified and, most importantly, consistent image in line with Polaris's goals and target audience.

Polaris Engineering
The Delivery

Final solutions

The Krein team crafted a new Visual Identity and Tone-of-Voice for Polaris. Additionally, the new Website has been designed with assets aligned to the updated Brand Guidelines. Particularly relevant in this regard was the creation of a new Logo together with a special “alphabet”: this new system draws inspiration from Morse code, aiming to mirror its communication style. The resulting Brand Identity now reflects Polaris' mission to link its technology with the human dimension.

Polaris EngineeringPolaris Engineering
About

Polaris Engineering

Polaris Engineering is the partner and consultant for the search of AI-based digital solutions, aiming to obtain competitive, lasting, and valuable advantages for its clients within several industrial markets.

Success Cases
Piel by McPhy
Energy & Renewables
Piel by McPhy
CST (Compression Service Technology)
Manufacturing
CST (Compression Service Technology)
Hexxcell
Industrial IoT
Hexxcell
Welt Electronic
Electronic Components
Welt Electronic
Signify Philips
Industrial Lighting
Signify Philips
Thales
Aerospace & Aviation
Thales
Stopson Italiana
Manufacturing
Stopson Italiana
Prometheus
Manufacturing
Prometheus
Polaris Engineering
Innovation & Industry 4.0
Polaris Engineering
Neocogita
Life Science
Neocogita
Frigel
Energy & Renewables
Frigel
Atlante Website
E-Mobility
Atlante Website
Ortec
Manufacturing
Ortec
JSB Solutions
Life Science
JSB Solutions