Industrial IoT
Polaris Engineering
CX Analysis, Brand Image Implementation, Website Development
View the website
The ask
Redesigning Polaris Corporate Website to Reflect Market Leadership and Brand Transformation
Polaris asked o Krein to redesign their Corporate Website that would properly narrate the group's transformation into a joint-stock company, and to undergo a "restyling" of the Brand Guidelines. One of the brief's key priorities was to align the company's Visual Identity with its goal of becoming the leader in the market from an "educational" and "informational" point of view.
Explore more
30%
Engagement digital channels
3
Entity conveyed in a single ToV
4
Brand linked together
52
Typographic characters created
Our Approach
Polaris Engineering B2B Strategy: CX Discovery, Competitive Analysis, and Visual Identity Alignment
As part of its B2B Marketing Strategy for Polaris Engineering, Krein first conducted a CX Discovery as well as an analysis of the competitive landscape and strategic positioning of Polaris. Based on the results, Krein aligned the company's Visual Identity, creating a unified and, most importantly, consistent image in line with Polaris's goals and target audience.
