Piel by McPhy
Piel Website Makeover: Aligning CX and Brand Identity
Krein partnered with McPhy to enhance Piel's presence in the European market through a Website Makeover. Piel — McPhy's brand producing water-based hydrogen and oxygen generators for light industries and SMEs — needed a website aligned with the Customer Journey and capable of highlighting its unique identity within McPhy's portfolio.
This was achieved through a comprehensive analysis of CX, market trends, and competitors, which informed the entire design and development process of the new website.
Piel Website Redesign: CX Workshops, SEO Content, and Modern Jamstack Development
Krein conducted workshops with McPhy's personnel to analyse customer experience, competitors, and the company's value proposition — resulting in a redesigned User Experience built around a clear Buying Journey map.
The focus then shifted to user interaction. By studying Piel's existing website, defining user personas, mapping the information architecture, and researching industry-specific keywords, Krein created new SEO-friendly content tailored to the target audience.
Finally, Krein built a modern website on a fast and responsive headless Jamstack architecture, ensuring McPhy's active involvement throughout the process via routine catch-ups for draft validation.
