McPhy
McPhy is global leader in clean hydrogen for industries and mobility since 2008, designing and manufacturing electrolyzers, refueling stations and energy storage solutions.
Krein has partnered with McPhy to improve Piel's positioning in the European market through a complete website makeover. Piel, McPhy's brand of water-based hydrogen and oxygen generators for light industries, needed a website aligned with the buyer's journey and highlighting its unique identity within McPhy's portfolio. This was achieved through a comprehensive CX, market, and competitor analysis to support the design and development process of the new site.
Strategy & How
Krein conducted workshops with McPhy's personnel to analyze CX, competitors, and value proposition, resulting in a redesigned UX with a clear buying journey. Then, the work focused on user interaction. By studying Piel's existing website and user personas, mapping information architecture, and researching industry keywords, new SEO-friendly content was crafted. Finally, Krein built a modern website using a fast and responsive headless Jamstack architecture. Also, McPhy's involvement throughout the development process was ensured with frequent catch-ups for drafts validation.
Final solutions
Krein delivered a fast, SEO-indexed, and mobile-friendly website built with WordPress and equipped with user behavior tracking tools. Aligned with Piel's rebranding, the site guides users through a conversion funnel optimized for contact acquisition. The new information architecture now includes content about processes and certifications, detailed product descriptions, and interactive 3D models of Piel's generators. As a strategic partner, Krein proposed further enhancements: optimizing post-sale services through a personal area with a built-in 3D product configurator and implementing aLinkedIn strategy to strengthen this growth-driving website.
Piel by McPhy
Piel is McPhy's hydrogen generator brand. Krein partnered with McPhy to revamp Piel's website and improve its positioning for the European market. We redesigned the user experience to align with the customer journey and highlight Piel's unique identity within McPhy's offerings. This included analyzing CX, competitors, and value proposition. We built a fast, mobile-friendly website with SEO-optimized content, clear product descriptions, and interactive 3D models. We also proposed adding a personal area for post sale services, with a built-in 3D product configurator, and a LinkedIn strategy to further strengthen the website's lead generation capabilities.
